Important	Not Important
Urgent	Urgent and Important Electric bill must be paid tomorrow, or power will be disconnected. My spouse ran out of gas and is waiting for me to come with the gas can.	Urgent, but Not Important My favorite TV show starts in 5 minutes My friend has left a message asking me to call him back about a party that evening.
Not Urgent	Not Urgent, But Important I'm secretly planning a surprise birthday trip for my spouse (birthday is 4 months away) College Savings for my young children	Not Urgent and Not Important I want to beat my high score in Tetris. I want to read all the movie reviews for the local theater.